welcome to fashercise!
Fashercise was launched in 2014 to bring together the world's finest independent activewear labels, all in one place.
We are proud to be a small independent business, run by women, for women.
SHOP BY ACTIVITY
SHop the instagram grid
Fashercise was founded in 2014 by Belgian-born Alexandra Vanthournout. In my previous career I worked as a fashion journalist, and was always looking for a way to make my workouts a bit more stylish, and so Fashercise was born.
My business is about supporting women in their wellness journey, regardless of size or fitness levels. As a curvy girl myself, I understand how amazing it feels to find activewear that fits my specific body - so I've sourced some of the best independent labels from around the world.
After COVID sadly closed down our Covent Garden boutique in 2021, I currently run the business from home in Hampshire, whilst also recently becoming a mum for the first time to little Oliver.
Get in touch with any questions via email or on the chat, and I'll be happy to help!