welcome to fashercise
Fashercise was launched in 2014 to bring together the world's finest independent activewear labels, all in one place.
We are proud to be a small business, run by women, for women.
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Fashercise was founded in 2014 by Belgian-born Alexandra Vanthournout. In my previous career I worked as a fashion journalist, and was always looking for a way to make my workouts a bit more stylish, and so Fashercise was born.
My business is about supporting women in their wellness journey, regardless of size or fitness levels. As curvy girl myself, I understand how amazing it feels to find activewear that fits my specific body - so I've sourced some of the best independent labels from around the world.
After COVID sadly closed down our Covent Garden boutique in 2021, I currently run the business from home in Hampshire, whilst also recently becoming a mum for the first time to little Oliver.
Get in touch with any questions via email or on the chat, and I'll be happy to help!